Diablo 4 has made $1 billion and counting for Blizzard, and a huge chunk of that comes from devilish microtransactions
According to what Froeschke wrote (his profile has since been taken down), Diablo 4 has made over $1 billion in all-time revenue since its launch in early June last year. Of that, a sizable $150 million has some from microtransaction purchases on in-game shop items like weapon skins, armor sets, and other premium cosmetics.
Blizzard accidentally revealed how much Diablo 4 microtransactions contributed to the RPG’s sales before hiding it
Blizzard senior product manager Harrison Froeschke posted on LinkedIn that Diablo 4 has brought in over $1 billion since it launched in June 2023, and $150 million of that came from Diablo 4’s in-game item shop. Froeschke listed the figures in his job description.
That's a lot of malfeasance tokens.
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