The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

Stand out from other candidates in your job search. Find out how to identify the right marketing role and demonstrate your ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. The ...

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

College Fix contributor Virginia King is a student at Texas State University pursuing a degree in communication studies with ...

Duolingo posted a video on TikTok where their mascot performed a musical number in Spanish while ice skating to advertise a ...

"CGI has been one way to keep up with that demand for our clients," Kreber said. Take faucets as an example. Traditionally, ...