Neuromarketing offers a more precise, scientific approach to understanding consumer preferences and decision-making processes ...

Did you know that your thoughts and brain waves might be up for sale? Companies like General Motors have been selling detailed driving data without customers full knowledge, highlighting concerns ...

Neuromarketing: Harnessing Brain Science to Decode Consumer Behavior - In the current world where marketing is ever-changing, ...

By understanding how the brain works, entrepreneurs and small business owners can increase factors that contribute to better ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

The TV commercial based on the optimized storyboard provoked more positive feelings in the audience, according to the Neuromarketing Science and Business Association (NMSBA). The result of Makro's ...

Neuromarketing, the use of neuroscience principles for marketing, can help to boost your efforts to achieve massive benefits for your brand or organization. The following five neuromarketing ...

Its broad scope is evident in the title: "Evaluation of pleasure-displeasure induced by use of lipsticks with near-infrared ...

A more skeptical view of neuromarketing is that cognitive scientists, many of whom watched from the sidelines as their molecular colleagues got rich, are now jumping on the commercial bandwagon.

He builds on behavioral science, AI, and neuromarketing to create practical business solutions. Using fake AI-sourced quotes in the 'Megalopolis' movie trailer was a major embarrassment.

While moving out of its adolescence, mobile is still the new kid in town in the digital playground. But its growing global ubiquity has seen it garner more and more attention from brands taking to the ...

Along the way, he has help start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul’s research on oxytocin and relationships has earned him the ...