SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Media & Business Writer Advertisers have bought in to ...

The sports marketing industry was shaken up in the past few hours when Fox Sports announced that it had sold out its entire advertising inventory for Super Bowl LIX, which will be played in New ...

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

After the Dodgers won the World Series, it was a near-inevitability that one of their players would be doing a promo appearance at Raising Cane’s.

Notlef Felton has been going to the South Philadelphia sports complex since he was a kid, cheering the home teams at Veterans ...

The story of “King,” who doesn't disclose his real name, is similar to that of many vulnerable Brazilians in recent years.