What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

So it's somewhat surprising that the brand is ditching the rings for a new EV brand.After months of rumous, Audi has unveiled ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

You might say that sports sponsorship isn’t just about slapping logos on jerseys anymore. It’s become a sophisticated tool for amplifying brand visibility and crafting meaningful connections ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the ...

It's amazing how the more things change, the more they stay the same in college football. When it says Indiana on the front ...

The naming process for a sports team sometimes can stray from the process used to brand most consumer items ... The abandonment of racist and offensive names and logos by teams such as MLB’s Cleveland ...

Lex tries out the new Seiko 5 Sports Denham LE SRPL35 ✓ A 2,000-piece collaboration with the premium denim brand ✓ Read his ...

The Adelaide Crows have officially unveiled their new team logo despite the fact they were aware fan backlash would follow.

The Yankees-Dodgers World Series has also highlighted a matchup between the team's brands and iconic ballparks.

Elsewhere, sports and lifestyle geard collaborations ... who created a discreet logo-inspired pattern using shades of gray ...