The Guardian Media Group is in talks to sell The Observer, the world's oldest Sunday newspaper, to Tortoise Media, a U.K.-based media startup. Why it matters: A slew of U.K. newspapers are up for sale as media owners try to globalize their brands and move away from the British tabloid era.

News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media

The Observer, first published in 1791, could be bought by Tortoise Media, an outlet founded by a British media veteran that began publishing in 2019.