The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards. While they’ve taken their ...

Zooming In On adidas' Earnings. One key financial ratio used to measure how well a company converts its profit to free cash flow (FCF) is the accrual ...

The short also features brand ambassadors Robert Brooksy and Toby McLellan, with Nick Griffiths as director and Kevin Cummins behind the lens for associated campaign photography.

Adidas is the first retailer to utilize a new contextual commerce solution from Teads to offer tailored product ads to customers online.

Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team. Every week, we will ...

New tracksuits, tees, and accessories blend 70s-80s nostalgia with modern flair. Mumbai: In an exciting collaboration, Adidas ...

The timeline beats the WPP media agency’s initial goal of doubling its ad spending on women’s sports within a year. Over 20 clients, including Adobe, Adidas, Unilever and Target, have taken steps to ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Mumbai: Adidas and Manchester United introduce an all-new adicolor collection, blending retro aesthetics with modern comfort.

Teads, a global media platform, has introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA). Adidas is the first partner to leverage this solution. As personalised ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

adidas AG (ETR:ADS) just reported healthy earnings but the stock price didn't move much. Investors are probably missing some underlying factors which are encouraging for the future of the company. One ...