A s Nike brands begins to lose its luster, its been the opposite for the Adidas brand thats seen much success in the Anthony ...

The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards. While they’ve taken their ...

"They're showing shoes from other brands in an Adidas commercial—it's something a younger Nike might have done in the '80s." However, the subtle shots don't appear to have been well-received by ...

Adidas reported a rise in profit for the third quarter as it speeds up its rebound from recent years’ hiccups and at a time ...

The sportswear brand disclosed that no money exchanged hands as part of the agreement. Adidas and Ye had been embroiled in ...

Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up ...

Celtic and Adidas have reportedly agreed to extend their record breaking deal. The Scottish Champions and the German kit ...

Leeds United have agreed a new deal with Adidas to continue as the club’s official kit partner. The length of the contract ...

but it’s also on the lifestyle and the commercial side. So it’s in general that I think our offer and the brand heat of adidas in the American market is being perceived as positive.

Discover how Adidas outperformed rivals in China, growing sales by 9%. Its localised strategies and retro shoe trend helped regain brand momentum.

The German sportswear company said it enjoyed a better-than-expected third quarter thanks to both clothing and footwear ...