The recent M4 Mac release shows that a simple chip upgrade isn't going to be enough to make users invest in a new Mac.

Macworld At the heart of every Apple device is an Apple processor. Apple has been using its own chips in its iPhones and ...

No other platform can touch our power performance per watt. That’s the tangible benefit to users,’ Tom Boger, Vice President ...

Apple Intelligence has officially launched with the latest updates for iPhones, iPads, and Macs. While the AI-powered ...

Apple's latest MacBook Pro is a powerhouse of a laptop for professionals and prosumers. But if you're just looking for ...

The sound quality amps up a notch when you listen to something with Dolby Atmos or Apple's Spatial Audio tech, because the ...

For the first time in a decade, Apple is set to upgrade its entire Mac Lineup with a single-generation chip – the M4. Even ...

Apple Silicon speed has steadily improved since the debut in 2020. Here's how much faster Apple has made its chips in just ...

The MacBook Pro 16 with M4 Pro feels like a powerhouse, even more so against the base M4, but I'm wondering where the hell is ...

Apple on Wednesday released Final Cut Pro 11 for the Mac, with key new features including AI-generated captions, spatial ...

When it was introduced during the white plastic heyday of peak iPod-era Apple, the Mac mini was pitched as the cheapest way ...

Apple on Wednesday announced the release of Final Cut Pro 11. Today, Apple published the full release notes on its website.