Automate the right message to the right customer at the right time to drive increased visits, higher average checks and ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

There’s a major problem facing the content marketing world today: oversaturation. When done properly, content marketing is a ...

Matthew Buchanan, Letterboxd’s New Zealand–based co-founder, told Filmmaker, “Our key mission is to help our community ...

Your website is one of your credit union’s most critical marketing workhorses—no surprise at a time when most consumers (71%) ...

"CGI has been one way to keep up with that demand for our clients," Kreber said. Take faucets as an example. Traditionally, ...

College Fix contributor Virginia King is a student at Texas State University pursuing a degree in communication studies with ...

I was discussing marketing campaign results with my team at work. We were trying to determine exactly what contributed to the ...

But what makes it stand out is that it provides the data and insights that underlie the ability to get experiences right - ...