Neuromarketing is transforming how brands connect with consumers in India's rapidly expanding digital market. By leveraging ...

Learn how neuromarketing is secretly influencing your decisions and what you can do about it!

A more skeptical view of neuromarketing is that cognitive scientists, many of whom watched from the sidelines as their molecular colleagues got rich, are now jumping on the commercial bandwagon.

One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

Insights gleaned from neuromarketing can be used to predict customers’ motivations and preferences when making purchases, as well as assist with brand loyalty and positive brand recall.

The average time a consumer spends in front of the shelves is surprisingly short: between 4 and 20 seconds. This was revealed by Professor Vincenzo Russo, an expert in neuromarketing and consumer ...

Related: Our 30 Most Popular Pasta Recipes Ever "Through this study, science has put itself at the service of emotions to certify that pasta and happiness are one," Vincenzo Russo, professor of ...

Three Utah Valley University student organizations wanted to research how deepfakes impact the viewer, whether viewers can identify deepfakes and how they engage with said deepfakes.

Many neuroscientists have watched with some amusement claims of mind reading in the arena of neuromarketing or claims of being able to divine voters' preferences. The stakes with lie-detection are ...

With global markets now more accessible than ever, expanding your brand internationally has become easier – often achievable without leaving Australia – thanks to the wide array of technology ...