How one mistake of Adidas made Nike the market leader of sneakers
In a move that would change the course of sneaker history, Nike agreed to pay a hefty $410,000 (approximately ₹33 crore) fine ...
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A History of Deion Sanders’ Nike Sneakers and Contract
Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime ...
Deion Sanders Honoring Atlanta Falcons With New Nike Sneakers
Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...