More than 100 professional women's footballers have signed an open letter urging Fifa to drop the Saudi oil giant Aramco as a sponsor, calling it a "punch in the stomach" to the sport. Earlier ...

A school board vote to cancel a summer Pride event represented one of the first government-sponsored cancellations of the ...

FC Cincinnati is suing sponsor Frisch's Big Boy for not making any payments to support the local Major League Soccer team.

When it comes to sports sponsorship, you’re diving into a dynamic world where brands and sports teams create mutually beneficial partnerships. Understanding this landscape requires recognising how ...

Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship ...

SportsPro speaks to Binance's Sarah Dale about why she believes crypto sponsorship activity is set to return to its previous ...

CINCINNATI — Shortly after several Frisch’s Big Boy locations were forced to close amid evictions, a major soccer league in ...

It takes a village to raise an athlete. This sentiment has never been more relevant, as brands are shifting from being sponsors to becoming foundational anchors within the sports ecosystem—creating a ...

and FanCraze reduced its sponsorship from four teams to just the Delhi Capitals this year. “Despite the overall decline, direct-to-consumer brands still represented over 45% of sports ...

“We have the utmost respect for the Dolphins, have been proud to have been associated with the team and applaud ... more bold and controversial in sports sponsorship. However, there are ...

The luxury fashion house has stuck a deal to replace cryptocurrency firm Gemini as the sponsor of England’s ... marks Chanel’s inaugural push into sports; the brand did lean into its ...

"Campbell’s to sponsor HBSE’s sports teams" was originally created and published by Sportcal, a GlobalData owned brand. The ...