Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...

The federal government would ban in-game advertising and bets on college athletes under a sports betting regulation bill ...

Taking to the Mumbrella Sports Marketing Summit stage on Thursday afternoon, Kate Chapman – the Parramatta Eels’ general ...

Nine delivered 5, 000 hours of content for the Paris Games, versus 300 in London in 2012. There were over 180 million stream ...

Sports gambling is bigger than ever. Is legalizing sports betting a good thing? Who benefits the most from this?

KemperSports, the golf, sports, entertainment and hospitality company, announced the promotion of Kevin Fitzsimons and Dariel ...

Formula E worth $750 million and IndyCar $250 million to $300 million?' Arrow McLaren CEO is bullish on IndyCar, wants more ...

The DFL has announced that they have agreed to a long-term partnership with marketing firm Relevant Sports to help grow the ...

If you want to make friends, give people something they want for free. That isn’t the only rationale behind Chicago Sports ...

Polling done for the federal government earlier this year suggests that a good chunk of the Canadian population sees sports ...