Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

This Sunday, Germany's growing community of NFL fans gets the Panthers and the Giants, and Munich is already buzzing.

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

The country has become the third-biggest market in the world for sports betting, following the U.S. and the U.K.

The sports marketing industry was shaken up in the past few hours when Fox Sports announced that it had sold out its entire advertising inventory for Super Bowl LIX, which will be played in New ...

"Every time a Missourian has to drive across the river to Illinois to place a sports bet is a missed opportunity for our city ...

Trump appeared on the SiriusXM podcast “Let’s Go!” and the interview featured a broad discussion on how to fight corruption ...

After the Dodgers won the World Series, it was a near-inevitability that one of their players would be doing a promo appearance at Raising Cane’s.