For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Taking to the Mumbrella Sports Marketing Summit stage on Thursday afternoon, Kate Chapman – the Parramatta Eels’ general ...

The DFL has announced that they have agreed to a long-term partnership with marketing firm Relevant Sports to help grow the ...

Nine delivered 5, 000 hours of content for the Paris Games, versus 300 in London in 2012. There were over 180 million stream ...

Sports gambling is bigger than ever. Is legalizing sports betting a good thing? Who benefits the most from this?

ATLANTIC CITY, N.J. -- The federal government would ban in-game advertising and bets on college athletes under a sports ...

Polling done for the federal government earlier this year suggests that a good chunk of the Canadian population sees sports ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...

Horse racing can learn from Olympic equestrian sports about marketing strategies for succeeding in a complex and crowded ...

A panel of current and former gaming stakeholders reaffirmed opposition to a sweeping federal sports betting regulation bill ...

This means, if passed, the bill would ban in-game advertising and would forbid the use of credit cards to fund online ...