Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Media & Business Writer Advertisers have bought in to ...

It’s no longer the purview of those brands able to afford to sponsor live sports or negotiate directly with broadcasters. The upsides to advertising in live sports are considerable and research ...

The sports marketing industry was shaken up in the past few hours when Fox Sports announced that it had sold out its entire advertising inventory for Super Bowl LIX, which will be played in New ...

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

The commitment to women’s sports, inclusive of the agency’s debut of a dedicated marketplace earlier this year, reflects growing popularity with consumers and an increase in advertising opportunities.

The Fox Sports parent posted increases in revenue and earnings. The post Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload appeared first on Front Office Sports.