This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

This autumn’s two biggest blockbusters couldn’t be more different: one is a colourful musical extravaganza led by women, and ...

Mattel's error speaks to a much deeper issue going on the world of movie marketing to kids. Wicked is a pop culture ...

Several images from the birthday bash were shared on the six-year-old’s official Instagram page.  “Somebody tell Barbie it’s Kaavia’s World! 😝 💞🌷 @mattel. Special thank you to my aunties ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

You want to get your child that 'must have' toy and it is nowhere to be found. Use caution when looking online. Don't be ...

A toy manufacturer famous for 'Barbie Dolls'Matel'This movie 'Wicked' misstated a pornographic website in the doll's ...

Hot Wheels: Race Off+ by Hutch Games: Hot Wheels: Race Off+ brings the high-speed action of Mattel's iconic Hot Wheels cars ...

Hasbro's mini-horses, distinguishable by different "cutie marks" on their haunches, were introduced in the 1980s and reintroduced in 2003, outselling even Barbie for several years ... Ken Johnson in ...

My Little Pony finally made it to the winner’s circle. After years as an also-ran, the pastel-colored ponies were enshrined ...