Next-gen pop figures like Tate McRae and BABYMONSTER intertwine with star athletes Noah Lyles, Su Yiming and more.

A New Era of Kits BeckonsLiverpool fans have a reason to rejoice as the club is set to end its association with Nike and ...

Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez have been friends since they were five years old. As teenagers, they ...

No sneaker brand has been making impactful sports footwear longer or more consistently than Adidas. You might have to look beyond an American bias to see it, but Adidas’ full catalog is rich and ...

Martin Shankland, the executive board member for global operations at Adidas, plans to step down from that position and leave the company after 27 years. The company’s supervisory board has ...

The expanded Community Lab initiative will provide funding, mentorship, and networking to Black and Latino entrepreneurs ...

The fourth collaboration between Song for the Mute and adidas Originals merges opulence with contemporary materiality, creating a neo-nostalgic fantasy. The collection delves into a dark romance, wher ...

YG Entertainment's rookie girl group, BABYMONSTER, has officially been announced as the Adidas Global Ambassador on September 2, 2024. According to YG Entertainment, BABYMONSTER will be ...

No matter how my style may change, I always consider adidas the ultimate effortlessly-cool-person shoe. With celebrity endorsements from pro-athletes like David Beckham to music icons like ...

In a Monday post to LinkedIn, Adidas’ global senior director of digital products Vladislav Lazarov doscissed the recent decision to close the Austria office and said that colleagues in software ...

Adidas’ deals with both Arsenal and Manchester United are longer term, with the Gunners deal having been eight years at a ...

Damian Lillard and Bape are reconnecting for an upcoming sneaker collaboration on the Adidas Dame 9 signature shoe, as evidenced by these leaked images. Sneaker leaker account @Brandon1an on X ...