Check if you have access via personal or institutional login Aristotle thinks that happiness is an activity – it consists in doing something – rather than a feeling. It is the best activity of which ...

The ancient Greeks' three-part persuasion formula is still the best standard for judging the effectiveness of any speaker.

As deployed by Aristotle, ethos refers to character – both the moral character of the speaker and, as we develop the idea further, the aspersions cast on the character of his or her opponent.

Aristotle (384-322 BC) was the greatest polymath of antiquity, whose aim was to create a systematic science of everything. He wrote about social policy, personal morality, logic and cosmology, but is ...