Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

BuzzSumo is a fantastic tool for finding popular content ideas. It helps you see what’s trending and what your audience is ...

Using buyer personas to set pricing creates unnecessary complexity in a software company’s packaging and pricing.

In the age of personalization, marketers are constantly on the lookout for ways to connect with their local audience. Whether ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Enter the Content Marketing Pyramid, a framework which I first blogged about in 2010. Some have compared this content model to the old model of the food pyramid, and there are a few similarities.

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

and you’ve most likely come across common terminologies such as “digital marketing” and “content marketing.” Businesses use both types to share news, products and stories, and to promote ...

Search Shark Media has launched a new turnkey content marketing service, designed to boost the online visibility and ...

In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say is most important? Which ...

London-based specialist marketing agency Dexy Marketing announces a new multimedia content service, designed to be a ...