Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

This Sunday, Germany's growing community of NFL fans gets the Panthers and the Giants, and Munich is already buzzing.

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

Looking ahead, we expect TV Media advertising growth in Q4 to be similar to the reported growth rate in Q3 and Q4 growth will ...

The sports marketing industry was shaken up in the past few hours when Fox Sports announced that it had sold out its entire advertising inventory for Super Bowl LIX, which will be played in New ...

The country has become the third-biggest market in the world for sports betting, following the U.S. and the U.K.

"Every time a Missourian has to drive across the river to Illinois to place a sports bet is a missed opportunity for our city ...

The Reign just wrapped up their worst season in club history. So how can they return to the top of the league? Here are three ...