Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection ... Shoppers 18 and older have bolstered toy sales this year, ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Halloween isn't even a month away, but Target already has Christmas advent calendars available to order online from LEGO, Funko POP! and more.

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

A new Ken is coming to Mattel. The toymaker on Tuesday named Ken Wee as its chief strategy officer, as it aims to grow its IP-driven toy business and expand its entertainment offerings.

Barbie is honoring the singer-songwriter, actor and fashion icon with a new doll designed by Mexican creative Angel Kent ...

Vin Diesel's Rock 'Em Sock 'Em Robots movie is on the way, and here's everything we know about the upcoming Mattel toy movie.

The year’s standout toy properties, including Pokémon, Squishmallows, Star Wars, Marvel, Barbie, LEGO Icons, Hot Wheels, NFL, ...