The parent of the long-distance triathlon could partner with more luxury brands or resorts as it seeks to enhance the athlete experience.
Olympic triathlon legend signs off season with renewed belief on a day for record-breaking feats over the 5km distance.
French phenom Sam Laidlow proves that breaking the bike course record in Kona is amazing, unless you forget that pesky thing called a marathon comes next.
It may be four years away but the planning and focus is already well under way for Team GB ahead of the Los Angeles Olympics.